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 Home : Information Centres : Resource Centre : EOWA Publications : Generation F

On 29 April 2008, EOWA released a new research report, titled 'Generation F: Attract, Engage, Retain'.

This report analyses the findings from a series of focus groups and an online survey and reveals the perceptions and attitudes of Generation F toward their careers and workplaces, outlining the factors they consider most important when choosing an employer and identifying the issues that will motivate them to move on.

For more information on this new research, please visit: Generation F Media Section.

To download the full report, please view: Generation F: Attract, Engage, Retain.

Who are Generation F?

Generation F are women in the Australian labour force, including women wishing to return to work, who are aged between 16 and 65 years. Present across the Baby Boomer, X and Y Generations, Generation F are employers' main solution to the nation's proliferating skills shortage. Harnessing their skills, commitment and experience will help organisations to secure effective and sustainable workforces.

Tips for employers

The Generation F report includes advice and examples of how organisations can harness the skills, commitment and ambitions of Generation F to benefit their workplace. These have been formatted into fact sheets, which may be downloaded free of charge from the Generation F - Tips for Employers page.

For further details, please contact:

Rebecca Barnes (Communications Manager) on 02 9448 8528 or
rebecca.barnes@eowa.gov.au 

Nicole Parsons (Media Manager) on 0412 505 854 or
nicole.parsons@eowa.gov.au 

Cheryl Seeto (Communications Officer) on 02 9448 8514 or
cheryl.seeto@eowa.gov.au

Note: Generation F is a trade mark of the Equal Opportunity for Women in the Workplace Agency.
 
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