paid maternity leave - the business case
attract and retain talented staff

 

Contents

Quick facts - paid parental leave statistics

The Business Case

Benchmarking: EOWA Employer of Choice for Women citation

Case Studies


Quotes


Useful Links


quick facts - paid parental leave statistics
 

EOWA's Annual Survey 2005 revealed that:

  • 46% of reporting organisations provided paid maternity leave, compared with 23% in 2001.

  • 32% of reporting organisations provided paid paternity leave, compared with 15% in 2001.

  • Reporting organisations in the Electricity, Gas & Water Supply (93%), Education (80%), Personal & Other Services (61%) and Communication Services (60%) industries were most likely to provide paid maternity leave.

  • Among those organisations that did provide paid maternity leave, the duration of paid leave most commonly provided was 6 weeks (40%), followed by 12 weeks (19%), then 8 weeks (10%).

  • 88% of organisations offering paid maternity leave reported providing 6 weeks or more paid maternity leave, while only 5% offered fewer than 4 weeks of paid leave.

Figure 1. Provision of paid maternity leave by surveyed EOWA reporting organisations in 2001, 2003, 2004 and 2005. (NB. Paid maternity leave data were not collected in 2002.)


The 2005 Australian Bureau of Statistics Pregnancy and Employment Transitions Survey found the following:

  • The type of maternity leave most commonly taken by mothers upon the birth of a child was was unpaid (71.4% of new mothers). This compares with 46.5% of new mothers who accessed paid maternity leave.

  • 56% of professional women took a period of paid maternity leave, compared to only 8% of women employed in elementary clerical, sales and service positions.

  • 76% of women employed in the public sector accessed paid maternity leave, compared to 25% of women working in the private sector.

paid maternity leave: the business case

In 2003, the EOWA Annual Survey found that the retention rate of female employees that had taken maternity leave was 67% at organisations where paid maternity leave was provided. This retention rate was only 56% at organisations where no paid maternity leave provisions were offered.

Employers that provide paid maternity leave provisions are signalling their commitment to their employees. This typically translates into increased job satisfaction, greater employee productivity and improved employee loyalty.

Leading practice organisations know the value to their business bottom-line of an important retention strategy such as paid maternity leave and regard it as a core to a suite of flexible workplace practices.

Paid maternity leave is increasingly seen by employers to benefit their organisation by:

  • Increasing the number of employees returning to work after maternity leave

  • Reducing recruitment and training costs

  • Improving staff morale and productivity

  • Providing a cost-effective means of retaining skilled staff; and

  • Improving organisational efficiency through the benefits of long service, eg. institutional memory, industry knowledge, networks and contacts.

benchmarking: eowa employer of choice for women citation

Since 2001, the EOWA Employer of Choice for Women citation (EOCFW) has been
recognising organisations as ‘leading practice organisations’ in removing barriers to advancing women in the workplace. EOWA is committed to raising the bar, improving the workplace for women and strengthening the EOCFW brand for recipient organisations.

Following a review of the criteria and initial consultation with recipient organisations in 2006, it was proposed that in addition to the existing criteria, six new pre-requisites be met by organisations before being able to apply for the EOCFW citation in the future. The addition of the pre-requisites addresses key areas that are recognised as barriers to women’s equal opportunity and advancement within business.

One of these new pre-requisites is the provision of paid maternity leave of a minimum of six weeks of paid leave after 12 months’ service, in line with the 12 months' legislated eligibility period for accessing unpaid maternity leave.

Paid maternity leave recognises the dual role that working women play as contributors to the workplace and as bearers of children.
From 2008, organisations not providing at least 6 weeks paid maternity leave will not be considered an Employer of Choice for Women.

The 2005 EOWA Paid Parental Leave survey revealed that 46.2% of all reporting organisations offer paid maternity leave. 88% of organisations surveyed report 6 weeks or more paid maternity leave, with the largest number of organisations (40%) offering 6 weeks.


case studies

AMP was able to increase the number of women returning from maternity leave from 50% in 1992 to 90% in 1997, which saved the company between $50,000 and $150,000 for each woman who returned.

ANZ
increased its paid parental leave provision from 6 weeks to 12 weeks for the primary caregiver. Between 2004-05, the organisation reported a decrease in turnover rates and an increase in the percentage of female employees returning from parental leave (89.9% in 2006) and an increase in the recruitment of female graduates.
(Source: 2006 Leading Edge Initiatives publication)

Monash University revised its paid maternity leave policy to comprise 14 weeks at full pay and a further 38 weeks at 60% pay on a pro rata basis. After 26 weeks' parental leave, staff on maternity leave may choose to return to work on a part-time basis and use the outstanding entitlement to be paid at a full salary. Additionally, where the Monash child-care facilities are used, staff aslo have the option of requesting that any outstanding entitlement from the 38 weeks at 60% pay be directed towards the payment of child-care fees. As a result, the return rate from maternity leave has improved significantly, measuring over 92% in 2006.   
(Source: 2007 Leading Edge Initiatives publication)

The return to work from parental leave rate at NRMA increased from 32% in 1993 to 85% in 1998.

In 2005,
Westpac announced that it had enhanced its package of family-friendly policies by doubling paid parental leave to 12 weeks from six weeks. Westpac currently has a return to work rate following maternity leave of around 70%. They estimate that if this figure could be increased to around 80%, it would deliver benefits to the bank in reduced turnover, equating to millions of dollars saved.

quotes


"While this is a substantial investment in our people, we have done sufficient cost-analysis to know that we reap the dividends in terms of employee productivity, job satisfaction and retention”. 

Helen Ormond, Head of Organisational Capability, National Australia Bank

"I have been berated by my peers in the industry for creating workplace precedents that they perceive as too costly...The only way that other CEOs are going to get it is with the business case. In my case, all these family and women-friendly policies have paid huge dividends. Our employee turnover rate is so low that we rarely - if ever - have to advertise to recruit...On top of that, the company's growth has averaged 20 per cent year on year, making us a sound and profitable business."
Robert Franklin, CEO Autoliv Australia (
Source: CEOs Unplugged)

"Before I joined, Holden did not offer female employees maternity leave benefits. So we introduced 14 weeks' paid maternity leave in October 2002...and since we have, the number of women who have returned to work after taking maternity leave has jumped from 65 per cent to 100 per cent. Offering maternity leave benefits is relatively simple to do, and costs much less than one imagines, but what a difference it makes to employees' perceptions."
Peter Hanenberger, Chairman & Managing Director, GM Holden (Source: CEOs Unplugged)


useful links

EOWA Paid Maternity Leave Factsheet
A useful overview of the implementation of paid parental leave entitlements and the benefits they can bring to business.

EOWA Leading Edge Initiatives publication
Presents a wide selection of initiatives by employers from across a variety of industries who are maximising women's employment participation and opportunities, including paid maternity leave offerings and the positive outcomes these provisions can generate.

EOWA Employer of Choice for Women
Benchmark your organisation against the practices of the leading edge organisations that have been awarded this citation, enabling them to
differentiate themselves from their competitors and achieve public acknowledgment of their efforts in the area of equal opportunity for women.

2005 EOWA Paid Paternity Leave Survey
2005 EOWA Paid Parental Leave Survey
2004 E
OWA Paid Maternity Leave Survey
Download some of our most recent survey reports which reveal findings on employers' provision of paid parental leave.

Factsheet: Why family-friendly policies are good for business
A factsheet prepared by the Department of Employment and Workplace Relations, this document outlines the benefits to be gained by businesses in implementing family-friendly initiatives such as paid maternity leave. 

 

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