employment matter guidelines
recruitment and selection



Contents:

Introduction

Analysing your workplace

Questions to Identify Recruitment and Selection Issues for Women

Suggested Actions to Take to Address Recruitment and Selection Issues for Women

Predominantly Male Workplace Issues

Predominantly Female Workplace Issues

Moving from Compliance to Leading Practice

Case studies

Related Links and Resources




   
 

Attracting, recruiting and selecting the best person for a job is an important business issue. It is an equally critical component of an organisation’s equal opportunity for women strategy.


Keep in mind that women are not a homogenous group but reflect the growing diversity of the larger population. By recognising and valuing women’s differences (such as age, religion, cultural and linguistic backgrounds, disability, sexual orientation, etc.) and building consideration for differences into your recruitment and selection processes, your organisation stands to benefit from the diversity of women’s contributions.

The information provided here aims to assist you to start thinking about:

  • How you could analyse your workplace to identify any recruitment and selection issues for women.

  • Suggested actions you could take to address the recruitment and selection issues for women you have identified.

  • How an awareness of diversity can improve your organisation’s productivity and management of its human resources overall.

Not all issues, actions and examples suggested here will be relevant to your organisation. It is up to you to decide what is appropriate and relevant for your organisation to consider when analysing your workplace to identify issues for women, and taking actions to address these.

However, many of the suggestions outlined represent leading practice in contemporary human resource management and provide an opportunity to harness the contribution all your employees can make to productivity and the achievement of organisational goals.

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To assist you to analyse your workplace to identify recruitment or selection issues for women, we suggest you:

  • revisit your workforce profile to find where your female employees are.

  • consult with your employees.

  • examine your existing recruitment and selection policies and practices.

 

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Remember, your organisation is unique and may therefore have unique issues. However, the following questions may be helpful when analysing your workplace.

 

Is your recruitment process delivering you a diverse range of quality job candidates, both female and male'

Does your recruitment provider or agency provide you with a diverse range of quality candidates (female and male) and include ‘mature aged’ candidates'

Is the broadest pool of candidates considered for all positions'

Do you ever advertise roles as part-time (less than full-time)'

Do your interview questions and selection processes meet anti-discrimination legislation guidelines'

Are your recruitment processes transparent, easily reproducible and accessible for a diverse pool of candidates'

Are selection panel members aware of your organisation’s equitable recruitment and selection policies and procedures'

Do both women and men respond to your job advertisements'  If you take a closer look at your respondent profile, are women of different backgrounds (for example, culturally diverse, older women) among respondents'

Are both female and male candidates applying for roles in non-traditional areas' Do both female and male candidates get these jobs'

Are your interviewers and those on selection panels trained in EEO and anti-discrimination selection and interviewing processes'

Do women who are pregnant, working part-time, home-based or who have family or caring responsibilities, make it on to your selection shortlists' 

Would your recruitment and selection processes and decisions withstand the rigour of a review by an independent third party'

Are both women and men being appointed to senior management positions in your organisation'

Are both women and men being appointed to operational line jobs in your organisation'

If you recruit graduates, does your organisation specifically target female graduates through recruiting fairs, university or TAFE colleges'

Does your organisation have an active role in showcasing female employees in non- traditional roles at schools or universities'

Does your organisation speak to groups of students and their parents about opportunities in your industry or business'

 

 

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To
comply with the Act, you need to take actions to address the recruitment and selection issues for women you identified. You do not need to do everything all at once and you can aim to achieve equal opportunity over time.

To be
waived from reporting in following years, you must clearly demonstrate that you have taken all reasonably practicable measures to address recruitment and selection issues for women you have identified (for example, your issue might be difficulties in recruiting female graduate staff).

The following suggestions will help you to start thinking about actions you could take to address any recruitment or selection issues you have identified.

Keep in mind that:

  • Not all of these actions may be relevant to your organisation. You will need to decide whether you choose to do all, some, or none of the suggested actions and whether you wish to tailor suggested actions to suit the needs of your workplace.

  •  If your workplace analysis demonstrates your organisation has no issues for women in this employment matter, you would not need to take any actions.

Developing Policy and Procedures

  • Put in place a policy requiring recruitment and selection processes to select the best person for the job on merit. Ensure that any person engaged in recruitment or selection is aware of the policies and trained in how to interview and select in a non-discriminatory fashion.

  • Develop a quality, consistent process for recruitment that attracts and delivers skilled and diverse recruits.

  •  Have a recruitment strategy that links to your business plan, and to a strategy to retain and develop employees.

  • Take into account future requirements of the organisation. Tailor your recruitment policy to workforce planning, recognising that the supply of new entrants into the labour market is shrinking.

Reviewing Recruitment and Selection Opportunities

  •  Monitor each stage of your recruitment and selection process to identify any practices that may disadvantage some candidates.

  • Investigate whether women have equal opportunity in the recruitment and selection process by collecting information on the numbers of women and men who are:

    -         applying for positions

    -         being short-listed

    -         being interviewed

    -         being appointed

  • Survey current staff about their perception of equity in recruitment procedures.

  • Consider collecting diversity information as part of the process. There could be a pool of diverse candidates that you’re not reaching or are unnecessarily excluding, for example, mature-aged or linguistically diverse candidates.

  • Analyse the roles for which you are recruiting; identify those roles (including at management level) which can be done part-time or as a job-share and advertise those roles as potentially part-time or job-share.

Reviewing Job Descriptions and Selection Criteria

  • Ensure all job profiles or descriptions reflect the real requirements of the job, rather than describing the person who filled that job previously.

  • Write job profiles in language that encourages both women and men to apply – including women of diverse backgrounds. For example, avoid use of jargon and acronyms that may be exclusive.

  • Distinguish between essential criteria (skills required to do the job) and desirable criteria (skills which may enhance job performance).

  • Ensure whether formal qualifications (ie. academic or trade) are really required for successful performance of the job. Consider enabling applicants to demonstrate how work or life experience may enable them to fulfil the requirements.

  • Ensure whether criteria such as length of experience are really required for successful performance of the job, not based on arbitrary stereotypes.

  • Consider including possible avenues for career progression and training and development within the job description.

  • Conduct a job analysis of the position to identify any “communication and people management skills” (ie. communication, building and maintaining relationships) which might in fact be essential for the role and build these into the job description.

  • Enable applicants to demonstrate suitability against the selection criteria by considering aptitude rather than just past performance.

  • Check to see whether the job really needs to be performed in a standard 38-hour/5- day a week format. Is it possible to work from home or to work part-time'

External Advertising

  • Review advertisements to ensure that language, style, images, etc. are inclusive, and appeal to candidates of diverse backgrounds and ages.

  • Identify yourself as an EEO employer or flexible workplace.

  • Consider highlighting your organisation as one that encourages and facilitates work/life balance.

  • State that both women and men are encouraged to apply for a position.

  • Place the advertisement in a variety of media, rather than in ‘women’s’ or ‘men’s’ media or trade outlets.

  • Ensure the advertisement reflects the selection criteria for the position.

  • Expand your reach across a range of different communities by advertising with special interest organisations, ethnic media, specialist disability recruitment agencies, etc.

  • Ensure that a contact person is named in the advertisement who has been briefed on diversity in recruitment.

  • Check websites and brochures to ensure that there are photographs of women and men employees, particularly in non-traditional roles.

Working with Recruitment Providers/Agencies

  • Ensure that your provider complies with lawful advertising guidelines
    (see HREOC guidelines).

  • When selecting a provider, make a key selection criterion: ‘Evidence of sourcing quality, diverse applicants’.

  • Hold your provider accountable for delivering female as well as male applicants of all ages and cultural backgrounds.

  • Consider trialling different providers to determine which consistently provides the most diverse mix of candidates.

Increasing the Pool of Applicants

  • Communicate vacancies throughout the organisation to attract a diverse applicant pool.

  • Consider communicating vacancies to organisations with which an ongoing business relationship exists (eg. through a strategic alliance, suppliers, organisations within the same group).

  • Consider partnerships with key providers (feg., schools, universities, TAFEs, and training companies) to find quality female and male candidates.

  • Establish contacts and partnerships with organisations and networks that serve ethnic or other communities.

  • Build Intern programs into these partnerships.

  • Offer both female and male employees training, shadowing or cross-skilling opportunities to develop their skills further.

  • Encourage existing staff, including women, to apply for vacancies – this can be a useful way of encouraging women into non-traditional areas.

  • Consider filling a vacancy with high-potential female and male staff eager to broaden their experience.

  • Review the job requirements for essential qualifications. Be prepared to give value to different kinds of employment and overseas experience in lieu of formal training and local credentials.

  • Be prepared to provide a workplace that accommodates differences in terms of employee needs and values (eg, child-care, same-sex benefits, job-sharing, flexible work hours, etc).

Recruiting Internally

  • Advertise the position widely to attract a diverse applicant pool, for example, would employees on parental leave have an opportunity to see the advertisement'

  • Ensure that the job vacancy is communicated to all areas of the workplace, intranet, noticeboards, newsletter, team meetings etc. and include communication to those on leave.

  • Design internal job advertisements as you would an external job advertisement to attract a diverse applicant pool and get the best person for the job. For example, use inclusive language and images that speak to all candidates.

  • Avoid any perception that the internal recruitment process is a formality – ie. that a preferred candidate has already been identified.

  • Ensure that a realistic amount of time is given to internal applicants to prepare an application (ie. don’t email asking for “expressions of interest” to close at the end of the week).

  • Ensure that both female and male quality candidates within all age ranges and from all backgrounds are given equal opportunity to be short-listed.

  • Consider offering both female and male employees the position as a development assignment.

  • Consider allowing employees to rotate through the position (for instance, for 3 months each when it is a fixed-term vacancy).

  • Prepare employees to apply for internal positions by:

    -         implementing and monitoring succession planning for both female and male 
              employees.

    -         providing opportunities for both female and male employees to work in
              different organisational areas and gain a broad range of work experience.

    -         providing female and male unsuccessful candidates with feedback on the
              recruitment selection process, and offering development opportunities to
              position them well for the next internal recruitment opportunity.

Interviewing and Other Selection Techniques

  • Ensure that all interviewers are provided with sensitivity and awareness training related to diversity and gender issues.

  • Ensure that interview panels consist of people from a range of backgrounds and a good understanding of the requirements of the job.

  • Ensure that a Human Resources staff member with expertise in diversity and selection is either a member of the panel or an advisor to the panel.

  • Ensure that there is representation on the panel from areas or departments other than that to which the appointment is being made.

  • Prepare questions in advance and ensure that the same behavioural and aptitude-based questions are put to each applicant.

  • Provide all applicants with equal opportunity to demonstrate what they can bring to the organisation.

  • Encourage panel Chairs to challenge and address discriminatory assumptions made by panel members when deciding on the successful candidate.

  • Consider both female and male internal candidates – you may find that their knowledge and understanding of the business assists them to outperform the external candidates.

  • Ensure that any testing or work sample selection techniques are gender neutral.

  • Ensure that applicants are assessed on the requirements of the job, not personal or physical characteristics or subjective perceptions about character.

  • Document all aspects of the process, including applicants’ responses to all questions in interviews.

Communicating Your Policies and Procedures

  • Publicise your recruitment and selection policy widely within the organisation.

  • Ensure that both female and male employees, and employees on short and long-term leave have access to the recruitment and selection policy and procedures information.

  • Train managers on your recruitment and selection policy and procedures.

  • Hold managers accountable for providing equal opportunity in recruitment and selection by including this requirement in managers’ workplace and performance agreements and in their key performance objectives.

  • Encourage managers to lead by example by sourcing and selecting top female candidates.

If you would like additional information on how to recruit and select equitably, you may wish to visit the HREOC website. This site provides information on how to ensure your recruitment practices are lawful.



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An equal opportunity program must deal with the specific needs and issues of your organisation. Such a program identifies and outlines the issues you are addressing and the initiatives you will put in place to achieve results. The most significant issues facing organisations with a majority of male employees may be:

  • A lack of applications from female employees

  • A low proportion of women in management

  • A low proportion of women in non-traditional occupational categories eg. trades, labouring, plant and machinery operators

  • Problems retaining female employees

What is the percentage of women with the required skills in your area' Does the number of women in your organisation reflect this percentage'
Do you have policies in place that attract female applicants'
Have job descriptions been evaluated to ensure requirements are relevant'
Are the selection criteria or skills you require necessary, non-discriminatory and relevant to the job'
Are women and men assessed on the same competencies'
If you employ through a recruitment agency, are they following equal opportunity processes'
Is the culture accepting of women in general' Is it accepting of older women, or women of diverse cultural backgrounds'
Have managers had training on the integration of women into traditionally male areas of work'
Have you educated all staff to change perceptions about traditional women’s and men’s jobs'
Can you train current female employees to undertake the job on offer or take female apprentices'
Can you visit schools, TAFE colleges, employment agencies or universities to encourage women to apply for positions in your organisation'
Do you offer work placements or internships to women'


 


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EOWA is aware that some organisations have been implementing very good Human Resources policies for a number of years but have under-reported on this information because they don’t see it as relevant to equal opportunity for women. All HR policies and practices, whether formal or informal, affect all the people in your organisation and are therefore relevant to equal opportunity for women.
 

Are the recruitment and promotional processes formal'
Is every candidate assessed against the same criteria'
Does the job classification system reflect the skills and knowledge required for each job'
Does the organisation have strategies for employing people from other EO groups' How do these relate to the organisation’s equal opportunity for women in the workplace strategies'
Does your organisation employ women across all age demographics'




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What do Leading Practice Organisations do'

Moving from compliance to waived status requires you to demonstrate clearly that you have analysed all seven employment matters as well as the issues raised through your staff consultation process, and have taken all reasonably practicable measures to address recruitment and selection issues for women that you have identified. The following categories of action may help to generate ideas of what can be achieved to address the issues of women in your workplace and increase the opportunities to recruit and select the best possible talent for the job.

Data Review

  • Conduct an employee census to identify where women are positioned within the organisation.

    -         Track the frequency with which women are recruited into specific business
               units, work teams or job classifications.

    -         Identify what is helping or hindering the attraction, recruitment and
               selection of women from broader demographic groups.

  • Use the data to build your strategy and business case for action.

  • Conduct and analyse research on the influence of the organisation’s brand in attracting female applicants.

Strategies

  •  Recruit the support of champions for change within the organisation.

  • Review all job advertisements for gender bias.

Policies

  • Re-emphasise within policy documents that senior positions may be made part-time.

Culture Change

  • Establish a Diversity Council which will support and promote all aspects of Diversity including issues of recruitment and selection.

  • Implement an accreditation process for recruitment agencies.

  • Promote and advertise what is working well using case studies and examples of women in non-traditional roles.

  • Promote your activities to support women in the workplace ie. flexible work options or paid parental leave.

  • Provide feedback to unsuccessful internal staff applicants and identify areas for development. 

Education

  • Educate and inform all managers and others who are involved in the selection and recruitment process.

  • Educate decision makers about how senior roles may be less than full-time.

Examples of Initiatives

  • Work with external organisations such as universities and TAFE colleges to promote employment opportunities for women and the strategies you have implemented.

  • Offer vacation employment and work experience to female and male  students.

  • Participate in university graduate careers fairs.

  • Set up an employee-referral scheme.

  • Offer lectures to high school students to raise industry awareness.

  • Offer traineeships to engage long-term staff.

  • Sponsor high school students in Australian education programs.

  • Target mature-aged workers and mothers returning to the workforce.

  • Advertise part-time positions to broaden the potential employee pool.

  • Implement a print advertising campaign showing photos of both women and men in the organisation and highlight the opportunity to work towards a recognised qualification.

 
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All case studies are available from the EOWA website: www.eowa.gov.au.

Mixed Gender

Sara Lee Household & Body Care, a small manufacturer of soap and other detergents, recognised that they had a low representation of women at senior level and also in non-traditional areas, and took action to address this.

John Wiley and Sons, an educational textbook publishing and distribution company, recognised through analysis of recruitment statistics that they had difficulty recruiting women into non-traditional roles.

Henry Davis York responded to intense competition between law firms and recognised that they needed not only to attract recruits but also to retain them and where appropriate, promote them within the firm. Their recruitment process was revised to become merit-based and gender neutral, with a focus on employing the best possible candidate for each position.   


Predominantly Male

Rockwell Automation Pty Limited, a machinery and motor vehicle wholesaling organisation with a predominantly male workforce, found that it was difficult to recruit women into their industry. They found a need existed to promote the benefits of a career path for women in the company and within the technical areas.

Kimberly Clark Australia is committed to delivering improved outcomes for women within the organisation, especially with regard to the low number of applications from women for middle management, upper management and non-traditional female roles.

Baulderstone Hornibrook, a large, predominantly male construction company, found it difficult to recruit new female employees and wished to focus specifically on increasing the number of females recruited into the company.

GM Holden
, with its highly male-dominated workforce, recognised the need to gain greater access to a wider talent pool to attract and retain more women; in particular into non-traditional roles such as engineering. In the initial stages of the ‘Diversity at Holden’ strategy, priority was given to ensuring that all recruitment processes were free from gender bias.


Predominantly Female

Bevilles Jewellers, employing approximately 260 people in the retailing of jewellery, needed to develop a consistent, comprehensive, equitable and objective recruitment and selection process based on knowledge, skills, abilities, experience, aptitude and qualifications.

The
Institute of Charted Accountants (ICA)’s analysis indicated that the organisation has a very high female employment rate, however, had a very balanced level of female and male job applicants. The ICA sought ways to ensure that this excellent balance of candidates continued.

The Australian National Credit Union (ANCU)’s analysis of workplace culture did not identify any issues with recruitment or selection. However they were inspired by the finding and sought to continue their pro-active recruitment approach.

Autoliv Australia, a seatbelt and airbag manufacturer, was dedicated to keeping its workforce safe and well. Through the results of surveys, feedback, consultation, analysis of statistics and focus groups, Autoliv found that needed to attract and recruit available females in the labour market who have technical-based competencies.

Blake Dawson Waldron (BDW)
is one of Australia’s largest law firms, with more than 180 partners, and has a clear goal to attract, retain and develop the best staff available. They took actions to enable the firm to remain attractive to female lawyers.

World Vision Australia, the overseas aid and humanitarian organisation, recognised that though there was a high proportion of women employed across the organisation, this decreased significantly at senior and executive levels. A new recruitment process was implemented to address this issue.


Group Training

Downs Group Training placed young people in full-time and school-based apprenticeships and traineeships throughout the Toowoomba region of Queensland. They also shifted towards school-based apprenticeships and traineeships, which opened up diverse opportunities for more young people to take up a wider variety of trade and training options.

Group Training Employment
realised that females were under-represented in their organisation. They could see no ‘formal’ gender barriers to staff appointments but in some trade areas where industry experience is essential, there was a limited pool of suitably experienced females available.

 

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To download a comprehensive list of links and resources across the seven Employment Matters, click here.

Internet Sites

Australian Human Rights Commission
www.hreoc.gov.au

CCH Australia Limited
www.cch.com.au


Department of Education Employment and Workplace Relations
www.deewr.gov.au

Diversity Australia
www.diversityaustralia.gov.au is a portal for diversity management, directed mainly to business, including business educators. 

Diversity Council Australia
http://www.dca.org.au
Formerly known as the Council for Equal Opportunity in Employment Ltd, Diversity Council Australia is the most highly regarded diversity and equal employment opportunity (EEO) support network of its kind for employers with a distinguished history and acknowledged role as a leader in employer representation.

WORKink

This website provides resources, information, success stories, etc, and is designed for employers and others to enhance equitable and meaningful employment of people with disabilities. (CANADA)


Publications

Ageism the new sexism. The Adelaide Advertiser, 13.05.2005.

Duff, A. (2006). Surviving the age of discrimination. Director, Vol. 59 No. 6, p. 54.

Prost, A. (2006). Recruitment of people with a disability. Canadian HR Reporter, Vol. 19 No. 1, pp. 11-12.

Thew, P. Eastman, K. & Bourke J., (2005). Age Discrimination: Mitigating Risk in the Work Place. CCH: Australia.

Tipper J. (2004). Increasing diversity through recruitment Practices: How to increase diversity through your recruitment practices. Industrial and Commercial Training, Vol 36 No.4, pp. 158-161.

 

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