| |
employment matter
guidelines
recruitment and selection
Contents:
Introduction
Analysing your workplace
Questions
to Identify Recruitment and Selection Issues for Women
Suggested Actions to Take to Address Recruitment and Selection Issues
for Women
Predominantly Male Workplace Issues
Predominantly Female Workplace Issues
Moving from Compliance to Leading Practice
Case
studies
Related Links and Resources
|
Attracting, recruiting and selecting the best person for a job
is an important business issue. It is an equally critical
component of an organisation’s equal opportunity for women
strategy. |
Keep in
mind that women are not a homogenous group but reflect the growing
diversity of the larger population. By recognising and valuing women’s
differences (such as age, religion, cultural and linguistic backgrounds,
disability, sexual orientation, etc.) and building consideration for
differences into your recruitment and selection processes, your
organisation stands to benefit from the diversity of women’s
contributions.
The information provided here aims to assist you to
start thinking about:
-
How you could
analyse your workplace to identify any recruitment and
selection issues for women.
-
Suggested actions you could take to address
the recruitment and selection issues for women you have
identified.
-
How an awareness
of diversity can improve your organisation’s productivity
and management of its human resources overall.
|
Not all issues, actions and examples suggested here will
be relevant to your organisation. It is up to you to decide what is
appropriate and relevant for your organisation to consider when
analysing your workplace to identify issues for women, and taking
actions to address these.
However, many of the suggestions outlined represent
leading practice in contemporary human resource management and provide
an opportunity to harness the contribution all your employees can make
to productivity and the achievement of organisational goals.
Back to top

To assist you to analyse your
workplace to identify recruitment or selection issues for women, we
suggest you:
-
revisit your
workforce profile to find where your female employees are.
-
consult with
your employees.
-
examine your
existing recruitment and selection policies and practices.
|
Back to top

Remember, your organisation is unique and may
therefore have unique issues. However, the following questions may be
helpful when analysing your workplace.
|
Is your recruitment process
delivering you a diverse range of quality job candidates, both
female and male' |
|
Does your
recruitment provider or agency provide you with a diverse range
of quality candidates (female and male) and include ‘mature
aged’ candidates' |
|
Is the
broadest pool of candidates considered for all positions' |
|
Do you
ever advertise roles as part-time (less than full-time)' |
|
Do your
interview questions and selection processes meet
anti-discrimination legislation guidelines' |
|
Are your
recruitment processes transparent, easily reproducible and
accessible for a diverse pool of candidates' |
|
Are
selection
panel members aware of your organisation’s equitable
recruitment and selection policies and procedures' |
|
Do both
women and men respond to your job advertisements' If you take a
closer look at your respondent profile, are women of different
backgrounds (for example, culturally diverse, older women) among
respondents' |
|
Are both
female and male candidates applying for roles in non-traditional
areas' Do both female and male candidates get these jobs' |
|
Are your
interviewers and those on selection panels trained in EEO and
anti-discrimination selection and interviewing processes' |
|
Do women
who are pregnant, working part-time, home-based or who have
family or caring responsibilities, make it on to your selection
shortlists' |
|
Would your
recruitment and selection processes and decisions withstand the
rigour of a review by an independent third party' |
|
Are both
women and men being appointed to senior management positions in
your organisation' |
|
Are both
women and men being appointed to operational line jobs in your
organisation' |
|
If you
recruit graduates, does your organisation specifically target
female graduates through recruiting fairs, university or TAFE
colleges' |
|
Does your
organisation have an active role in showcasing female employees
in non- traditional roles at schools or universities' |
|
Does your
organisation speak to groups of students and their parents about
opportunities in your industry or business' |
Back to top

To
comply
with the Act, you need to take actions to address the
recruitment and selection issues for women you identified. You do not
need to do everything all at once and you can aim to achieve equal
opportunity over time.
To be
waived from reporting in following years,
you must clearly demonstrate that you have taken all reasonably
practicable measures to address recruitment and selection issues for
women you have identified (for example, your issue might be difficulties
in recruiting female graduate staff).
The following suggestions will help you to start
thinking about actions you could take to address any recruitment or
selection issues you have identified.
Keep in mind that:
-
Not all of these actions may be relevant to
your organisation. You will need to decide whether you
choose to do all, some, or none of the suggested actions and
whether you wish to tailor suggested actions to suit the
needs of your workplace.
-
If
your workplace analysis demonstrates your organisation has
no issues for women in this employment matter, you would not
need to take any actions.
|
Developing Policy and Procedures
-
Put
in place a policy requiring recruitment and selection
processes to select the best person for the job on merit.
Ensure that any person engaged in recruitment or selection
is aware of the policies and trained in how to interview and
select in a non-discriminatory fashion.
-
Develop a
quality, consistent process for recruitment that attracts
and delivers skilled and diverse recruits.
-
Have
a recruitment strategy that links to your business plan, and
to a strategy to retain and develop employees.
-
Take into
account future requirements of the organisation. Tailor your
recruitment policy to workforce planning, recognising that
the supply of new entrants into the labour market is
shrinking.
|
Reviewing Recruitment and Selection Opportunities
-
Monitor each stage of your recruitment and selection
process to identify any practices that may disadvantage some
candidates.
-
Investigate whether women have equal
opportunity in the recruitment and selection process by
collecting information on the numbers of women and men who
are:
|
-
applying for positions
-
being short-listed
-
being interviewed
-
being appointed |
-
Survey current
staff about their perception of equity in recruitment
procedures.
-
Consider
collecting diversity information as part of the process.
There could be a pool of diverse candidates that you’re not
reaching or are unnecessarily excluding, for example,
mature-aged or linguistically diverse candidates.
-
Analyse the roles for which you are
recruiting; identify those roles (including at management
level) which can be done part-time or as a job-share and
advertise those roles as potentially part-time or job-share.
|
Reviewing Job Descriptions and Selection Criteria
-
Ensure all job profiles or
descriptions reflect the real requirements of the
job, rather than describing the person who filled
that job previously.
-
Write job profiles in language that
encourages both women and men to apply – including
women of diverse backgrounds. For example, avoid use
of jargon and acronyms that may be exclusive.
-
Distinguish between essential
criteria (skills required to do the job) and
desirable criteria (skills which may enhance job
performance).
-
Ensure whether formal qualifications
(ie. academic or trade) are really required for
successful performance of the job. Consider enabling
applicants to demonstrate how work or life
experience may enable them to fulfil the
requirements.
-
Ensure whether criteria such as
length of experience are really required for
successful performance of the job, not based on
arbitrary stereotypes.
-
Consider including possible avenues
for career progression and training and development
within the job description.
-
Conduct a job analysis of the
position to identify any “communication and people
management skills” (ie. communication, building and
maintaining relationships) which might in fact be
essential for the role and build these into the job
description.
-
Enable applicants to demonstrate
suitability against the selection criteria by
considering aptitude rather than just past
performance.
-
Check to see whether the job really
needs to be performed in a standard 38-hour/5- day a
week format. Is it possible to work from home or to
work part-time'
|
External Advertising
-
Review advertisements to ensure that
language, style, images, etc. are inclusive, and
appeal to candidates of diverse backgrounds and
ages.
-
Identify yourself as an EEO employer
or flexible workplace.
-
Consider highlighting your
organisation as one that encourages and facilitates
work/life balance.
-
State that both women and men are
encouraged to apply for a position.
-
Place the advertisement in a variety
of media, rather than in ‘women’s’ or ‘men’s’ media
or trade outlets.
-
Ensure the advertisement reflects the
selection criteria for the position.
-
Expand your reach across a range of
different communities by advertising with special
interest organisations, ethnic media, specialist
disability recruitment agencies, etc.
-
Ensure that a contact person is named
in the advertisement who has been briefed on
diversity in recruitment.
-
Check websites and brochures to
ensure that there are photographs of women and men
employees, particularly in non-traditional roles.
|
Working with Recruitment Providers/Agencies
-
Ensure
that your provider complies with lawful advertising
guidelines
(see
HREOC guidelines).
-
When
selecting a provider, make a key selection
criterion: ‘Evidence of sourcing quality, diverse
applicants’.
-
Hold
your provider accountable for delivering female as
well as male applicants of all ages and cultural
backgrounds.
-
Consider
trialling different providers to determine which
consistently provides the most diverse mix of
candidates.
|
Increasing the Pool of Applicants
-
Communicate vacancies throughout the
organisation to attract a diverse applicant pool.
-
Consider communicating vacancies to
organisations with which an ongoing business
relationship exists (eg. through a strategic
alliance, suppliers, organisations within the same
group).
-
Consider partnerships with key
providers (feg., schools, universities, TAFEs, and
training companies) to find quality female and male
candidates.
-
Establish contacts and partnerships
with organisations and networks that serve ethnic or
other communities.
-
Build Intern programs into these
partnerships.
-
Offer both female and male employees
training, shadowing or cross-skilling opportunities
to develop their skills further.
-
Encourage existing staff, including
women, to apply for vacancies – this can be a useful
way of encouraging women into non-traditional areas.
-
Consider filling a vacancy with
high-potential female and male staff eager to
broaden their experience.
-
Review the job requirements for essential
qualifications. Be prepared to give value to
different kinds of employment and overseas
experience in lieu of formal training and local
credentials.
-
Be
prepared to provide a workplace that accommodates
differences in terms of employee needs and values
(eg, child-care, same-sex benefits, job-sharing,
flexible work hours, etc).
|
Recruiting Internally
-
Advertise the position widely to
attract a diverse applicant pool, for example, would
employees on parental leave have an opportunity to
see the advertisement'
-
Ensure that the job vacancy is
communicated to all areas of the workplace,
intranet, noticeboards, newsletter, team meetings
etc. and include communication to those on leave.
-
Design internal job advertisements as you would an
external job advertisement to attract a diverse
applicant pool and get the best person for the job.
For example, use inclusive language and images that
speak to all candidates.
-
Avoid any perception that the internal recruitment
process is a formality – ie. that a preferred
candidate has already been identified.
-
Ensure that a realistic amount of time is given to
internal applicants to prepare an application (ie.
don’t email asking for “expressions of interest” to
close at the end of the week).
-
Ensure that both female and male
quality candidates within all age ranges and from
all backgrounds are given equal opportunity to be
short-listed.
-
Consider offering both female and
male employees the position as a development
assignment.
-
Consider allowing employees to rotate
through the position (for instance, for 3 months
each when it is a fixed-term vacancy).
-
Prepare employees to apply for
internal positions by:
-
implementing and monitoring
succession planning for both female and male
employees.
-
providing opportunities for
both female and male employees to work in
different organisational
areas and gain a broad range of work experience.
-
providing female and male
unsuccessful candidates with feedback on the
recruitment selection
process, and offering development opportunities to
position them well for
the next internal recruitment opportunity.
|
Interviewing and Other Selection Techniques
-
Ensure that all interviewers are
provided with sensitivity and awareness training
related to diversity and gender issues.
-
Ensure that interview panels consist
of people from a range of backgrounds and a good
understanding of the requirements of the job.
-
Ensure that a Human Resources staff
member with expertise in diversity and selection is
either a member of the panel or an advisor to the
panel.
-
Ensure that there is representation
on the panel from areas or departments other than
that to which the appointment is being made.
-
Prepare questions in advance and
ensure that the same behavioural and aptitude-based
questions are put to each applicant.
-
Provide all applicants with equal
opportunity to demonstrate what they can bring to
the organisation.
-
Encourage panel Chairs to challenge
and address discriminatory assumptions made by panel
members when deciding on the successful candidate.
-
Consider both female and male
internal candidates – you may find that their
knowledge and understanding of the business assists
them to outperform the
external
candidates.
-
Ensure that any testing or work
sample selection techniques are gender neutral.
-
Ensure that applicants are assessed
on the requirements of the job, not personal or
physical characteristics or subjective perceptions
about character.
-
Document all aspects of the process,
including applicants’ responses to all questions in
interviews.
|
Communicating Your Policies and Procedures
-
Publicise your recruitment and
selection policy widely within the organisation.
-
Ensure that both female and male
employees, and employees on short and long-term
leave have access to the
recruitment and
selection policy and procedures information.
-
Train managers on your recruitment
and selection policy and procedures.
-
Hold managers accountable for
providing equal opportunity in recruitment and
selection by including this requirement in managers’
workplace and performance agreements and in their
key performance objectives.
-
Encourage managers to lead by example
by sourcing and selecting top female candidates.
|
If you would like
additional information on how to recruit and select equitably, you may
wish to visit the
HREOC website. This site provides information on how to ensure your
recruitment practices are lawful.
Back to top
·

An equal
opportunity program must deal with the specific needs and issues
of your organisation. Such a program identifies and outlines the
issues you are addressing and the initiatives you will put in
place to achieve results. The most significant issues facing
organisations with a majority of male employees may be:
-
A lack of applications from female
employees
-
A low proportion of women in
management
-
A low proportion of women in
non-traditional occupational categories eg. trades,
labouring, plant and machinery operators
-
Problems retaining female employees
|
|
What is
the percentage of women with the required skills in your area'
Does the number of women in your organisation reflect this
percentage' |
|
Do you
have policies in place that attract female applicants' |
|
Have job
descriptions been evaluated to ensure requirements are relevant' |
|
Are the
selection criteria or skills you require necessary,
non-discriminatory and relevant to the job' |
|
Are women
and men assessed on the same competencies' |
|
If you
employ through a recruitment agency, are they following equal
opportunity processes' |
|
Is the
culture accepting of women in general' Is it accepting of older
women, or women of diverse cultural backgrounds' |
|
Have
managers had training on the integration of women into
traditionally male areas of work' |
|
Have you
educated all staff to change perceptions about traditional
women’s and men’s jobs' |
|
Can you
train current female employees to undertake the job on offer or
take female apprentices' |
|
Can you
visit schools, TAFE colleges, employment agencies or
universities to encourage women to apply for positions in your
organisation' |
|
Do you
offer work placements or internships to women' |
Back to top

EOWA is aware that some organisations have been implementing very good
Human Resources policies for a number of years but have under-reported
on this information because they don’t see it as relevant to equal
opportunity for women. All HR policies and practices, whether formal or
informal, affect all the people in your organisation and are therefore
relevant to equal opportunity for women.
|
Are the
recruitment and promotional processes formal' |
|
Is every
candidate assessed against the same criteria' |
|
Does the
job classification system reflect the skills and knowledge
required for each job' |
|
Does the
organisation have strategies for employing people from other EO
groups' How do these relate to the organisation’s equal
opportunity for women in the workplace strategies' |
|
Does your
organisation employ women across all age demographics' |
Back to top

What do Leading Practice Organisations do'
Moving from compliance to
waived status requires you to demonstrate clearly that you have
analysed all seven employment matters as well as the issues
raised through your staff consultation process, and have taken
all reasonably practicable measures to address recruitment and
selection issues for women that you have identified. The
following categories of action may help to generate ideas of
what can be achieved to address the issues of women in your
workplace and increase the opportunities to recruit and select
the best possible talent for the job.
Data Review
-
Conduct an employee census to identify where women
are positioned within the organisation.
-
Track the frequency with which women are recruited
into specific business
units, work teams
or job classifications.
-
Identify what is helping or hindering the
attraction, recruitment and
selection of women
from broader demographic groups.
-
Use the data to build your strategy and business
case for action.
-
Conduct and analyse research on the influence of the organisation’s
brand in attracting female applicants.
|
Strategies
Policies
- Re-emphasise within policy
documents that senior positions may be made
part-time.
|
Culture Change
-
Establish a Diversity Council which will support and
promote all aspects of Diversity including issues of
recruitment and selection.
-
Implement an accreditation process
for recruitment agencies.
-
Promote and advertise what is working well using
case studies and examples of women in
non-traditional roles.
-
Promote your activities to support women in the
workplace ie. flexible work options or paid parental
leave.
-
Provide feedback to unsuccessful
internal staff applicants and identify areas for
development.
|
Education
Examples of Initiatives
-
Work with external organisations such as
universities and TAFE colleges to promote employment
opportunities for women and the strategies you have
implemented.
-
Offer vacation employment and work
experience to female and male students.
-
Participate in university graduate
careers fairs.
-
Set up an employee-referral scheme.
-
Offer lectures to high school
students to raise industry awareness.
-
Offer traineeships to engage
long-term staff.
-
Sponsor high school students in
Australian education programs.
-
Target mature-aged workers and
mothers returning to the workforce.
-
Advertise part-time positions to
broaden the potential employee pool.
-
Implement a print advertising
campaign showing photos of both women and men in the
organisation and highlight the opportunity to work
towards a recognised qualification.
|
Back to top

All case studies are available from the EOWA website:
www.eowa.gov.au.
Mixed Gender
Sara Lee
Household & Body Care, a small manufacturer
of soap and other detergents, recognised that they had a low
representation of women at senior level and also in non-traditional
areas, and took action to address this.
John Wiley and Sons,
an educational textbook publishing and distribution company,
recognised through analysis of recruitment statistics that they
had difficulty recruiting women into non-traditional roles.
Henry
Davis York
responded
to intense competition between law firms and recognised that
they needed not only to attract recruits but also to retain them
and where appropriate, promote them within the firm. Their
recruitment process was revised to become merit-based and gender
neutral, with a focus on employing the best possible candidate
for each position.
Predominantly Male
Rockwell Automation Pty Limited, a
machinery and motor vehicle wholesaling organisation with a
predominantly male workforce, found that it was difficult to recruit
women into their industry. They found a need existed to promote the
benefits of a career path for women in the company and within the
technical areas.
Kimberly Clark Australia is committed
to delivering improved outcomes for women within the organisation,
especially with regard to the low number of applications from women for
middle management, upper management and non-traditional female roles.
Baulderstone Hornibrook, a large,
predominantly male construction company, found it difficult to recruit
new female employees and wished to focus specifically on increasing the
number of females recruited into the company.
GM Holden, with its highly male-dominated workforce,
recognised the need to gain greater access to a wider talent pool to
attract and retain more women; in particular into non-traditional roles
such as engineering. In the initial stages of the ‘Diversity at Holden’
strategy, priority was given to ensuring that all recruitment processes
were free from gender bias.
Predominantly Female
Bevilles Jewellers, employing
approximately 260 people in the retailing of jewellery, needed to
develop a consistent, comprehensive, equitable and objective recruitment
and selection process based on knowledge, skills, abilities, experience,
aptitude and qualifications.
The
Institute of Charted Accountants
(ICA)’s analysis
indicated that the organisation has a very high female employment rate,
however, had a very balanced level of female and male job applicants.
The ICA sought ways to ensure that this excellent balance of candidates
continued.
The
Australian National Credit Union
(ANCU)’s
analysis of workplace
culture did not identify any issues with recruitment or selection.
However they were inspired by the finding and sought to continue their
pro-active recruitment approach.
Autoliv Australia, a seatbelt and
airbag manufacturer, was dedicated to keeping its workforce safe and
well. Through the results of surveys, feedback, consultation, analysis
of statistics and focus groups, Autoliv found that needed to attract and
recruit available females in the labour market who have technical-based
competencies.
Blake Dawson Waldron (BDW) is one of
Australia’s largest law firms, with more than 180 partners, and has a
clear goal to attract, retain and develop the best staff available. They
took actions to enable the firm to remain attractive to female lawyers.
World Vision Australia,
the overseas aid and humanitarian organisation, recognised that though
there was a high proportion of women employed across the organisation,
this decreased significantly at senior and executive levels. A new
recruitment process was implemented to address this issue.
Group Training
Downs Group Training placed young
people in full-time and school-based apprenticeships and traineeships
throughout the Toowoomba region of Queensland. They also shifted towards
school-based apprenticeships and traineeships, which opened up diverse
opportunities for more young people to take up a wider variety of trade
and training options.
Group Training Employment realised that
females were under-represented in their organisation. They could see no
‘formal’ gender barriers to staff appointments but in some trade areas
where industry experience is essential, there was a limited pool of
suitably experienced females available.
Back to top

To download a comprehensive list of links and resources
across the seven Employment Matters,
click here.
Internet Sites
Australian Human Rights
Commission
www.hreoc.gov.au
CCH Australia Limited
www.cch.com.au
Department of Education Employment and Workplace Relations
www.deewr.gov.au
Diversity Australia
www.diversityaustralia.gov.au is a portal for diversity management,
directed mainly to business, including business educators.
Diversity Council Australia
http://www.dca.org.au
Formerly known as the Council for Equal Opportunity in Employment
Ltd, Diversity Council Australia is the most highly regarded diversity
and equal employment opportunity (EEO) support network of its kind for
employers with a distinguished history and acknowledged role as a leader
in employer representation.
WORKink
This website provides resources, information, success
stories, etc, and is designed for employers and others to enhance
equitable and meaningful employment of people with disabilities.
(CANADA)
Publications
Ageism the new sexism. The Adelaide
Advertiser, 13.05.2005.
Duff, A. (2006). Surviving the age of discrimination. Director,
Vol. 59 No. 6, p. 54.
Prost, A. (2006). Recruitment of people with a disability. Canadian
HR Reporter, Vol. 19 No. 1, pp. 11-12.
Thew, P. Eastman, K. & Bourke J., (2005). Age Discrimination:
Mitigating Risk in the Work Place. CCH: Australia.
Tipper J. (2004). Increasing diversity through recruitment Practices:
How to increase diversity through your recruitment practices.
Industrial and Commercial Training, Vol 36 No.4, pp. 158-161.
Back to top
|