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About EOWA: Contains information on the Agency's role, the Act and our vision and mission statements. This section also contains the Director's profile and employment opportunites at the Agency.
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 Home : Australian Women in Leadership Census : About Equal Opportunity : Why EO Makes Business Sense : Research Supporting EO Benefits

Women executives deliver better financial results
Poor Diversity Management Reduces Productivity
Improving profitabiilty
Female leaders outperform the Dow-Jones Industrial Average
38% vs. 61% Improved Market Share
Equity leads to better employee attitude and revenue growth

Women executives deliver better financial results
Companies slow to move women into top executive positions may pay a high price, according to the US-based Glass Ceiling Research Centre. The centre tracked the number of women in high-ranking positions at 215 ‘Fortune 500’ companies between 1980 and 1998. 

The study found a strong correlation between a company’s profits and the number of senior female executives in its ranks. Companies with the highest percentage of female executives delivered earnings far in excess of the median for other large firms in their industries. (As reported in Harvard Business Review).

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Poor Diversity Management Reduces Productivity
In an extensive review of research into workplace effects of diversity in Australia, key findings highlighted the dangers of poor or non-existent diversity management practices.

Many of the reviewed studies indicated that diversity, if poorly managed, results in less efficiency and reduced productivity. Positively managed however, diversity typically fuelled more creative problem solving and led to improved work performance.(Australian Centre for International Business, Newsletter 6, Diversity Netowrk, January 2002)

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Improving Profitability
Poor diversity performers earn an average 8% on investment; excellent diversity performers earn on average 18%, according to US Covenant study (1999) which rated 500 US companies.
For more information, and to read about Gail Kelly, St George Bank’s new CEO, one of Australia’s ‘Top 100” CEOS, see Women = Profits.

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Female leaders outperform the Dow-Jones Industrial Average
A US stock market index that followed the ‘Top 30’ companies led by women in the US, found these companies outperformed the Dow-Jones Industrial Average for most of 1998;

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38% vs. 61% Improved Market Share
An influential American Management Association (AMA) study compared all-male senior management teams to mixed-gender senior management teams and found women made a significant positive difference to the financial results of the company, including improved gross sales revenues, improved market share and overall improved net operating profits;

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Equity leads to better employee attitude and revenue growth
A 1998 Harvard Business Review study has showed that equitable advancement of employees leads to increased employee satisfaction, which in turns leads to better customer service, which in turn leads to increased productivity.

 
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Did you know . . .

For every $1 a company spends on flexible work or family benefits, there is a return of $2 through to $6 through reduced absenteeism, increased motivation and higher rates of retention?

(Work/Family Directions 1994 Study in US)

Quote
“Commitment to Equal Opportunity makes good business sense because it ensures a company attracts and retains the best people. EO policy also provides confidence to employees that they will be treated fairly and receive equal access to opportunities.”

... McDonald’s CEO, Guy Russo