EO helps you attract more female customers 

Women are a significant consumer base whose disposable income and buying power is growing. 

In Australia, women are the decision-makers for 90% of the purchases made, and that includes motor vehicles, household goods and financial services.

Women currently make up more than 50% of Australia’s population, providing the country with half its intellectual capital; 

Official (ABS) figures (ABS Australia  Now: April 2000) indicate that:

• 49% of “professionals” in Australia are now female;
• Women currently make up 35% of the country’s 1.3 million small business operators (and this figure is growing three times faster than for men);
• Already, over 55% of women are currently employed in full or part-time work with female workforce representation accelerating at a far greater pace than for men; 
• There were 700,000 more working women in Australia in 2001 compared to eight years ago … this is an increase of more than 20 per cent 
• 49% pf property investors in Australia are now female
• Australian females are responsible for spending 90 cents in every household dollar 
• Girls in high school outstrip boys in terms of their university entrance scores.

Simply put, women in the workplace are not going to go away, and their impact will continue to grow. So avoid them at your peril.